Strategic Marketing An Introduction(1st Edition)
Authors:
Tony Proctor
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 2 Left
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Book details
ISBN: 0415208114, 9780415208116
Book publisher: Routledge
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Customer Reviews
Trusted feedback from verified buyers
IL
Arrived quickly, nice read!
DR
Strategic Marketing: An Introduction provides a solid foundation for understanding key marketing principles while offering a nice balance between theory and real-world application. I particularly liked the chapters that dove into digital marketing strategies with recent case studies. The shipment arrived faster than expected, which was a nice surprise. Plus, I got an extra discount with my Kindle Unlimited membership! There's a bit more jargon than I would like, but overall it's a helpful guide for both newcomers and seasoned professionals.
PW
This book is an outstanding resource for anyone stepping into the world of strategic marketing. With its clear and engaging explanations, it deciphers complex concepts effortlessly. I appreciated how well the examples were integrated throughout the text, reinforcing theoretical knowledge with practical insights. The delivery was prompt and the book was well-packaged, ensuring it arrived in pristine condition. Overall, I highly recommend this to both students and marketing professionals looking to deepen their strategic understanding.
































