The 1950s were marked by great suspicion about advertisers and their potential persuasive powers. Do you see

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The 1950s were marked by great suspicion about advertisers and their potential persuasive powers. Do you see any lingering effects of this era of paranoia in attitudes about advertising today?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:39 AM

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The 1950s were marked by great suspicion about advertisers and their potential persuasive powers. Do you see

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Advertising and Integrated Brand Promotion

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