The adequacy of a product must be considered in relation to the general environment within which it

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“The adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency.” Discuss the implications of this statement.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:51 AM

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The adequacy of a product must be considered in relation to the general environment within which it

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International marketing

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