The adopter categories of the diffusion process consist of five stages: innovators, early adopters, early majority, late

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The adopter categories of the diffusion process consist of five stages: innovators, early adopters, early majority, late majority, and laggards. As Figure 14.5 reveals the normal distribution curve from college-level statistics describes the sequence and proportion of adopter categories among the population is similar in shape to the product life cycle curve? How would you use both of these curves to develop a marketing strategy?
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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