Toshiba has introduced a new ultra-slim laptop computer that weighs two pounds, has a color screen, and

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Toshiba has introduced a new ultra-slim laptop computer that weighs two pounds, has a color screen, and a powerful processor, into which a full-size desktop screen and keyboard can be easily plugged. How can the company use the diffusion of innovations framework to develop promotional, pricing, and distribution strategies targeted to the following adopter categories?
Innovators
a. Early adopters
b. Early majority
c. Late majority
e. Laggards Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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