The amount of merchandise that is available for sale is called supply. The amount of merchandise that consumers want to buy is called demand. Supply and demand are in equilibrium, or balance, when a price is found that makes supply and demand equal. Suppose the following data represent supply and demand for a drink manufacturer.

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Supply for Mega-Fruit Price Demand for Mega-Fruit Quantity Price (cents gal) 80 90 100 110 120 Quantity (millions of gal) 3268.47 2724.87 2181.27 1637.67 1094.07 (cents gal)(millions of gal) 80 90 100 110 120 1304.4 2894 4483.6 6073.2 7662.8