The Armys traveling Virtual Army Experience was deemed to be effective and won numerous awards. In analyzing

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The Army’s traveling Virtual Army Experience was deemed to be effective and won numerous awards. In analyzing the success of this effort, consider the following questions:
1. What made the Army’s Virtual Army Experience effective in connecting with potential recruits?
2. What elements contributed to a change in the negative perceptions of young people about joining the Army?
3. What are the limitations of this program and what might the Army do to extend the impact of this program in the following years?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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