The Armys traveling Virtual Army Experience was deemed to be effective and won numerous awards. In analyzing
Question:
1. What made the Army’s Virtual Army Experience effective in connecting with potential recruits?
2. What elements contributed to a change in the negative perceptions of young people about joining the Army?
3. What are the limitations of this program and what might the Army do to extend the impact of this program in the following years?
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Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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