The case compares short-term tactical needs with long-term strategic investments. How do you make the case, in

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The case compares short-term tactical needs with long-term strategic investments. How do you make the case, in an economic downturn, for the continued need to invest in technology? Break into small groups and brainstorm some alternatives.

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Management information systems

ISBN: 978-0073376813

10th edition

Authors: James A. O Brien, George M. Marakas

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