Using Exxon Mobile Inc. Develop an EFE Matrix and an IFE Matrix. The EFE Matrix summarizes the results of your external audit and the IFE Matrix focuses on your company's major internal strengths and weaknesses. Certainly, this will be the start of initiating a robust outside research process to underpin your factors and support your arguments.
Uncovering and evaluating these external opportunities and threats (i.e., relevant economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive, etc.) and specific internal factors (i.e., human resources, marketing, production and operations, finance and accounting, R & D, and MIS, etc.) will provide a strong foundation for your case study as you move forward.
Finally prepare a summary of your findings as regards whether or not they support or refute your company's strategy at that point in time.