The case reflects on the government's decision to auction off additional bandwidth as part of an overall strategy to broaden the competitive nature of the wireless industry within Canada. The marketplace, currently dominated by the three major players (Rogers, Bell and Telus) is recognized as possessing many of the elements found in oligopolistic-based markets. Can this expansion of bandwidth on its own fuel a significant change to the current competitive landscape? Recognizing this overarching challenge, the case asks students to reflect the following questions relating to one of the "high profile" new upstarts (Globealive):
Strategically, what recommendations would you make to Globalive and its brand WIND Mobile? Which customer segment(s) and geographic regions do you think represent their best opportunity? If you were the head of Globalive (WIND Mobile), how would you position your service offering against Rogers, Bell, and Telus?