Question: The chapter discusses how database marketing can be used not only as a tool to reach customers and close sales, but also to aid product

The chapter discusses how database marketing can be used not only as a tool to reach customers and close sales, but also to aid product development. Working again in small teams, identify three distinct offerings that could be developed for well-known brands based on input and knowledge gleaned from customer and sales databases. As you propose the new products or services, identify specific types of database information that could influence the development process.

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