Question: Working in small teams, assess the direct marketing components at the website of Moosejaw, the athletic apparel retailer popular on college campuses. (See www.moosejaw.com.) For

Working in small teams, assess the direct marketing components at the website of Moosejaw, the athletic apparel retailer popular on college campuses. (See www.moosejaw.com.) For each direct marketing appeal that you can identify on the site, explain how the company would be able to measure the effectiveness of the appeal. As you evaluate the site, also identify any and all opportunities for the company to gather customer information that could enhance its database marketing efforts.

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