The Chick-fil-A “Eat Mor Chikin” campaign has been successful for many years. Explain how the concept works. Also explain how the theme line defines the brand and reinforces the brand position. What other factors have made it a winner? Pretend you are assigned to this account and you need to come up with an idea for a new outdoor board execution. Describe your idea in a one-page proposal to turn in to your instructor.