Your professor has set up a debate between the advertising sales director of the campus news paper

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Your professor has set up a debate between the advertising sales director of the campus news paper and the manager of the campus radio station, which is a commercial operation. During the discussion the newspaper representative says that most radio commercials sound like newspaper ads, but are harder to follow. The radio manager responds by claiming that radio creativity works with the “theater of the mind” and is more engaging than newspaper ads, which mostly feature price copy and sales. In a team of two or three, pick one of these positions, and build your case by finding examples of ads in both print and radio that support your viewpoint.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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