The comparative regional segment revenues for McDonald's Corporation are as follows:
.......................................Recent Year (in millions)...... Prior Year (in millions)
United States .............................................$ 8,814.......................... $ 8,528
Europe.......................................................10,827...........................10,886
APMEA* ....................................................6,391............................. 6,020
Other Countries & Corporate..............................1,535............................ 1,572
Total revenues............................................ $27,567......................... $27,006
* APMEA = Asia/Pacific, Middle East, Africa
a. Provide a horizontal analysis of the regional segment revenues using the prior year as the base year. Round whole percents to one decimal place.
b. Provide a vertical analysis of the regional segment revenues for both years. Round whole percents to one decimal place.
c. What conclusions can be drawn from your analyses?