Question: The creative director in any agency has the daunting task of channeling the creative energies of dozens of individuals, while demanding team accountability. If the

The creative director in any agency has the daunting task of channeling the creative energies of dozens of individuals, while demanding team accountability. If the expression of creativity is personal and highly individualized, how can teamwork possibly foster creativity? What might a creative director do to "allow creativity to happen" in a team environment? Explain how the saying, "The whole is greater than the sum of its parts," fits into a discussion of creativity and teamwork.

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