The dichotomy typically drawn between export marketing and overseas marketing is partly fictional; from a marketing standpoint,

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“The dichotomy typically drawn between export marketing and overseas marketing is partly fictional; from a marketing standpoint, they are but alternative methods of capitalizing on foreign market opportunities.” Discuss.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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