Differentiation can be created and/or reinforced by promotional activities. Visit the websites of the following companies and
Question:
Differentiation can be created and/or reinforced by promotional activities. Visit the websites of the following companies and use the home pages to identify how they are differentiated.
Sony (sony.com)
The Tata Group (tata.com)
Hyundai (hyundai.com)
Mango (mango.com)
The Mandarin Oriental Hotel Bangkok
(mandarinoriental.com/Bangkok)
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Sony On Sonys homepage the company focuses on several aspects of differentiation Cuttingedge technology Sony highlights its innovation and expertise in various areas including electronics entertainmen...View the full answer
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Related Book For 
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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