The following geographic segment information is provided in the 2012 annual report by two German automakers, BMW
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Use the 2012 segment information provided by BMW and Volkswagen to answer the following questions:
a. Which company is more multinational?
b. Which company is more internationally diversified?
c. In which region(s) of the world did each company experience the greatest growth from 2011-2012? the greatest decline?
Transcribed Image Text:
BMW AG Annual Report 2012 Information by region External revenues Noncurrent assets million Germany USA China Rest at Europe Rest of the Americas Other Eliminations Group 2012 2011 2012 2011 12,186 2,859 22,954 21,519 11,195 10,073 13,447 14,448 22,971 2,824 10,972 11,516 11,591 20,956 2,771 9,128 15 9,887 9,066 ,345 961 (3,720) 2,939 43,016 40,035 1,548 1,137 76,848 68,821 VOLKSWAGEN AG Annual Report 2012 By Region 2011 Europe and Other North South Asia/ million Germany Regions America America Oia Total Sales revenue from external customers 34,600 69,29 17,553 4,910 22.983 159,337 Intangible assets, property, plant and equipment, leasing and rental assets, and 30,705 26,144 9,651 3,556 962 71017 Sales revenue from extemal customer 37,734 77,650 25,046 8,3 33,936 192,676 Intangible assets, property plant and equipment leasing and rental assets and mvestment 73.075 30084 10.930 3640 1.321 119.049
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a A commonly used measure of multinationality is the percentage of total sales that are generated in countries other than the home country Foreign Sal...View the full answer
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