The format in which information is presented is often vital. (a) If you were a harried marketing
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(a) If you were a harried marketing manager and queried your information system, would you rather see the results in tables or charts and graphs?
(b) What are one or two strengths and weaknesses of each format?
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a If I hired as a marketing manager and asked to provide ...View the full answer
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Related Book For 
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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