The government uses behavioral economics in order to optimize tax revenue in markets for carbon fuels, cigarettes and more. Can you think of some social benefit in which behavioral economics might be used to improve our society? Find some social benefit that should be promoted and then use consumer choice or behavioral economics to propose a scheme that would increase that social benefit (think: decreasing costs so that marginal utility per dollar is lessened, or increasing marginal utility to accomplish that end). Discuss in detail.