The great thing about Insure.com is that no one is obligated to buy a thing, which makes your job in the company's marketing department easier. Free of charge, consumers can log on to your website, ask for dozens of insurance quotes, and then go off and buy elsewhere. They can look at instant price-comparison quotes from more than 200 insurers, covering every kind of insurance from term life and medical to private passenger auto insurance. All rates are guaranteed up-to-the-day accurate against a $500 reward. And so far the online service has received positive press from Nations Business, Kiplinger's Personal Finance, Good Housekeeping, The Los Angeles Times, Money, U.S. News & World Report, and Forbes.
Insure.com generates revenues primarily from the receipt of commissions and fees paid by insurers based on the volume of business produced. Customers can purchase insurance from the company of their choice via the Insure.com website, or they can call a toll-free number to speak to one of the company's representatives. The reps are paid salaries versus commissions and do not directly benefit by promoting one insurance company's product over another.
And all this is free. Too bad more people don't know about your services.
Your task: It's your job to lure more insurance customers to Insure.com. You've decided to use direct e-mail marketing (using a list of consumers who have inquired about rates in the past but never committed to purchase anything). Write an e-mail sales message promoting the benefits of Insure.com's services. Be sure your message is suited to e-mail format, with an appropriate subject heading.40