The IMC concept is misleading when consideration of the corporate level is made. The acronym IMCC is

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The IMC concept is misleading when consideration of the corporate level is made. The acronym IMCC is more appropriate in today's competitive world." Discuss this statement in relation to the idea of 'total corporate communications'.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:12 PM

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The IMC concept is misleading when consideration of the corporate level is made. The acronym IMCC is

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I t is quite obvious that corporate level communications should be part ...View the full answer

Marketing Communications Management Analysis Planning Implementation

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