The list below shows a set of customers that a company has and their RFM scores. Answer
Question:
a. Which of the customers should the company focus their marketing efforts on? Justify your answer.
b. Which of the customers brings the most money to the organization? How can you tell?
c. If the organization had to drop one of the customers from the list, which customer would you choose to drop? Justify your answer.
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Related Book For
Experiencing MIS
ISBN: 978-0133153934
3rd Canadian Edition
Authors: David M. Kroenke, Andrew Gemino, Peter Tingling
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