The long competition between Subway and Quizno's subshops took price from $6 to $5 for selected Footlongs. Eventually, Quizno's dropped price another dollar to $4 with its Torpedo product. Market share rose for Quizno's relative to its head to head Footlong competition with Subway but margins suffered so much that Quiz-no's ingredient budgets had to be reduced substantially. Today, Subway specializes in upscale ingredients on six-inch $7 subs. Explain who came out ahead in this com-petition. How?