Question: The operating results in summarized form for a retail computer store for 2010 are: Revenue: Hardware sales ...........$4,800,000 Software sales ........... 2,000,000 Maintenance contracts ........
The operating results in summarized form for a retail computer store for 2010 are:
Revenue:
Hardware sales ...........$4,800,000
Software sales ........... 2,000,000
Maintenance contracts ........ 1,200,000
Total revenue ............$8,000,000
Costs and expenses:
Cost of hardware sales .........$3,360,000
Cost of software sales ........ 1,200,000
Marketing expenses ......... 600,000
Customer maintenance costs ....... 640,000
Administrative expenses ........ 1,120,000
Total costs and expenses ....... $(6,920,000)
Operating income ...........$1,080,000
The computer store is in the process of formulating its operating budget for 2011 and has made the following assumptions:
• The selling prices of hardware are expected to increase 10 percent but there will be no selling price increases for software and maintenance contracts.
• Hardware unit sales are expected to increase 5 percent with a corresponding 5 percent growth in the number of maintenance contracts; growth in unit software sales is estimated at 8 percent.
• The cost of hardware and software is expected to increase 4 percent.
• Marketing expenses will be increased 5 percent in the coming year.
• Three technicians will be added to the customer maintenance operations in the coming year, increasing the customer maintenance costs by $120,000.
• Administrative costs will be held at the same level.
Compute the computer retail store’s budgeted operating income for 2011.
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Revenue Hardware 4800000 x 11 x 105 5544000 Software 2000000 x 108 2160000 Mainten... View full answer
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