The popular Racer Scooter comes in a variety of colors with lots of options. The customer can choose one of four color wheels, one of three sizes (small, medium, or large), and whether or not to have shocks, a wheelie bar, foam handles, racing stripes, lights, sound effects, a carrying strap, or a carrying bag.
How many different scooters can be made from the various options? Construct a modular bill of material for the Racer Scooter. How many items are in the modular bill? What are the pros and cons of giving the customer so many choices?