Discuss what misconception #3 is and what it does.

Heres "Misconception #3: Marketing Makes People Buy Things They Don't Need

While many people think marketing has special powers to influence people to do things they don't want to do, and marketers wish it were true, the reality is that marketing has limited influence on customers' behavior. A company can advertise its newest car and all its features, but many people, most people really, will not buy the new car, no matter how much the company spends on advertising and promotion, even if the car is desirable. People strive to get what they need, but don't always get what they want. From a marketing perspective, a need is a lack of means of subsistence. Basic needs include food, shelter, companionship, and so forth. When a person doesn't have these basic needs, they are motivated to do something to change their situation. However, two people can have the same need but satisfy the need in completely different ways. This is because people have different wantsstrong desires for something. For example, transportation is a basic need. However, some people might want to take public transportation, some might want to drive a car, some might want to ride a bicycle, and those who want a car might want different cars. However, even if two people want the same thing, the ability to get what is desired might be different due to different personal situations. Marketers pay particular attention to the combination of a strong desire for something and the ability to purchase, referred to as demand, as this is a minimum condition for buying something. If a customer wants something, but can't afford it, no amount of promotion will matter. The most marketing can do is influence your desires (wants) for certain products and attempt to make it more appealing for you to buy certain things over others. However, you as the customer have control and only buy things for which you have demand."