# The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities: a. Which brand appears to have the most loyal customers? Explain. b. What are the projected market shares for the twobrands? lo Special B 0.90 0.05 MDA 0.10 0.95 lro Special B MDA

Chapter 17, Problems #8

The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities:

a. Which brand appears to have the most loyal customers? Explain.

b. What are the projected market shares for the twobrands?

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**Related Book For**

## Quantitative Methods for Business

11th Edition

**Authors:** David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey cam

**ISBN:** 978-0324651751