Question: Assume that a third grocery store, Quick Stop Groceries, enters the market share and customer loyalty situation described in Section 17.1. Quick Stop Groceries is
Assume that a third grocery store, Quick Stop Groceries, enters the market share and customer loyalty situation described in Section 17.1. Quick Stop Groceries is smaller than either Murphys Foodliner or Ashleys Supermarket. However, Quick Stops convenience with faster service and gasoline for automobiles can be expected to attract some customers who currently make weekly shopping visits to either Murphys or Ashleys. Assume that the transition probabilities are as follows:
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a. Compute the steady-state probabilities for this three-state Markov process.
b. What market share will Quick Stop obtain?
c. With 1000 customers, the original two-state Markov process in Section 17.1 projected 667 weekly customer trips to Murphys Foodliner and 333 weekly customer trips to Ashleys Supermarket. What impact will Quick Stop have on the customer visits at Murphys and Ashleys?Explain.
To Murphy's 0.85 0.20 0.15 Ashley's 0.10 0.75 0.10 Quick Stop 0.05 0.05 0.75 From Murphy's Foodliner Ashley's Supermarket Quick Stop Groceries
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