Question: The 'Real life on page 623 explains how IAG develops its balanced scorecard. A table is provided that includes the five perspectives, the objectives and

The 'Real life on page 623 explains how IAG develops its balanced scorecard. A table is provided that includes the five perspectives, the objectives and some performance measures.

Required:

1. Use each of the objectives to develop a strategy map.

2. Draw a diagram similar to the one in Exhibit 14.4 to explain any cause and effect linkages between performance measures?

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