Question: The recent study by Ace Metrix found Papa Johns John Schnatter and Boston Beer Companys Jim Koch to be the most effective CEO endorsers. Find

The recent study by Ace Metrix found Papa John’s John Schnatter and Boston Beer Company’s Jim Koch to be the most effective CEO endorsers. Find an example of an advertising message in which each appears and analyze it. Why do you think Schnatter and Koch are such effective endorsers?

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There are several reasons why CEOs such as Schnatter and Koch are as an advertising spokesperson First of all they have very pleasant personalities an... View full answer

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