The SERVQUAL-scale described in the appendix is formative in nature. Comment on this statement. Explain why it

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“The SERVQUAL-scale described in the appendix is formative in nature.” Comment on this statement. Explain why it does not make sense to assess the inter-item consistency of this scale.

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Research Methods for Business A Skill Building Approach

ISBN: 978-1119942252

6th edition

Authors: Uma Sekaran, Roger Bougie

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Question Posted: Jul 14, 2015 12:53 AM

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The SERVQUAL-scale described in the appendix is formative in nature. Comment on this statement. Explain why it

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A formative scale is used when a construct is viewed as an explanatory combin...View the full answer

Research Methods for Business A Skill Building Approach

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