The Sun Co. and the Moon Co. have both announced IPOs at $40 per share. One of these is undervalues by $7, and the other is overvalued by $3.50, but you have no way of knowing which is which. You plan on buying 1,000 shares of each issue. If an issue is underpriced, it will be rationed, and only half your order will be filled. If an issue is underpriced, it will be rationed, and only half your order will be filled. If you could get 1,000 shares in Sun and 1,000 shares in Moon, what would your profit be? What profit do you actually expect? What principle have you illustrated?