The term promotional inducement has been suggested as an alternative to sales promotion. Explain why this term

Question:

The term promotional inducement has been suggested as an alternative to sales promotion. Explain why this term is more descriptive than the established one.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

See More Books

Question Posted: Aug 08, 2015 06:45 AM

See More Questions

Why can share repurchases be viewed as an alternative to paying a cash dividend?
As an alternative to hand washing, some hospitals allow health workers to rub their hands with an alcohol-based antiseptic. The British Medical Journal (Aug. 17, 2002) reported on a study to compare...
As an alternative to imposing unbiasedness, an estimator's distribution can be "centered" by requiring that its median be equal to the unknown parameter . If it is, is said to be median unbiased....
Elaborate the basic functioning of a hydraulic lift. Include the terms pressure, density, and buoyant force in the explanation. Give one example of a hydraulic lift you have encountered.
In 36 randomly selected seawater samples, the mean sodium chloride concentration was 23 cubic centimeters per cubic meter. Assume the population standard deviation is 6.7 cubic centimeters per cubic...
Novak Supply Corporation has issued common stock only. The company has a gross profit rate of 20%. The information shown below was taken from the company's financial statements: Beginning inventory...
The HARA (for hyperbolic absolute risk aversion) class of utility functions is defined by \[U(x)=\frac{1-\gamma}{\gamma}\left(\frac{a x}{1-\gamma}+b ight)^{\gamma}, \quad b>0\] The functions are...
Anticipated sales for Sure Grip Tire Company were 42,000 passenger car tires and 15,000 truck tires. There were no anticipated beginning or ending finished goods inventories for either product....
As of December 31, 2014, Toyota company: had assets of 13,050,000, liabilities of 4,650,000, share capital of 3,300,000 and retained earnings of 5,100,000. What is the Total equity as of that date?
Suppose you estimate the consumption function Y i = 1 + 2 X i + u 1i and the savings function Z i = 1 + 2 X i + u 2i where Y = consumption, Z = savings, X = income, and X = Y + Z, that is, income...
Assume that several years from now, after you have graduated college and begun a career, you open your mail one day and find a letter from SymphonyIRI Group requesting you to become a BehaviorScan...
Assume you are the marketing manager of a company that manufacturers a line of paper products (tissues, napkins, etc.). Your current market share is 7 percent, and you are considering offering...
Use the results of Exercises 14.20 and 14.21 and the fact that E(BË) = Î² and var(BË) = Ï2/ Sxx to show that Y0 (AË + BËx0) is a random variable having a normal...
What molecular mechanisms underlie the process of cellular senescence, and how do they contribute to organismal aging and age-related pathologies ?
What are the intricate cellular and molecular interactions that govern the establishment and maintenance of the human microbiome, and how do dysbiosis and microbial imbalance contribute to various...
(x2)-2 solve +1=5x 3 :
How do epigenetic modifications, such as DNA methylation and histone acetylation, regulate gene expression patterns in multicellular organisms, and what are the implications for development,...
32 Simplify: (2x-1) X 12 - x(2x-1) -
Explain why CsI 3 (s) is stable with respect to decomposition but NaI 3 (s) is not.
Show, if u(x, y) and v(x, y) are harmonic functions, that u + v must be a harmonic function but that uv need not be a harmonic function. Is e"e" a harmonic function?
In some industries prices are set low, subsidies are provided, and other price-reducing mechanisms are used to establish a long-term relationship with the buyer. Utilities, for example, sometimes use...
Discuss why it is important to consider pricing from a strategic rather than a tactical perspective.
Discuss some of the ways that estimates of the costs of competitors products can be determined.
You observe the price of a latte changes from $4 to $5. Instructions: Round your answer to one decimal place. If you are entering a negative number include a minus sign. a. What is the percentage...
Layer 2 switches work at a simple level for communication and switching. With technology advancing and routers being able to make more complex decisions, why is this method still used?
Explore the significance of intermedial allusions in multimedia storytelling, such as in graphic novels or hypertext fiction, and their implications for narrative coherence and interpretation.

The term promotional inducement has been suggested as an alternative to sales promotion. Explain why this term

Question:

Step by Step Answer:

The term aptly characterizes what trade allowances cou...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Students also viewed these Marketing questions