The text states that the marketing manager must analyze the family decision-making process separately within each target

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The text states that the marketing manager must analyze the family decision-making process separately within each target market and for each product. Why?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:55 AM

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The text states that the marketing manager must analyze the family decision-making process separately within each target

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First household members make specific subdecisions or evaluations within ...View the full answer

Consumer Behavior Building Marketing Strategy

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