Question: There are at least six effective methods for positioning products: (1) competitors, (2) use or application, (3) price-quality relationship, (4) product user, (5) product class,

There are at least six effective methods for positioning products: (1) competitors, (2) use or application, (3) price-quality relationship, (4) product user, (5) product class, and (6) cultural symbol. Identify two brands associated with the following countries:

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United States Southwest Airlines and Sevens Jeans o Southwest Airlines is positioned as the low cost ... View full answer

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