There are at least six effective methods for positioning products: (1) Competitors, (2) Use or application, (3)

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  • There are at least six effective methods for positioning products:
  • (1) Competitors,
  • (2) Use or application,
  • (3) Price–quality relationship,
  • (4) Product user,
  • (5) Product class,
  • (6) Cultural symbol. Identify two brands associated with the following countries:
    Mexico United Kingdom Japan Netherlands Identify the positioning strategy each uses, then suggest an alternative strategy.
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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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