There are at least six effective methods for positioning products: (1) Competitors, (2) Use or application, (3)
Question:
- There are at least six effective methods for positioning products:
- (1) Competitors,
- (2) Use or application,
- (3) Price–quality relationship,
- (4) Product user,
- (5) Product class,
- (6) Cultural symbol. Identify two brands associated with the following countries:
Mexico United Kingdom Japan Netherlands Identify the positioning strategy each uses, then suggest an alternative strategy.
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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