There have been a number of complaints in your city that minorities are discriminated against by local

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There have been a number of complaints in your city that minorities are discriminated against by local major appliance retailers (with respect to prices, trade-ins, sales assistance, and credit). How would you use the techniques described in this chapter to study this question?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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