Think about a situation when you or a friend or family member encountered a problem with a

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Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm’s customer service representative. Briefly describe the problem, how the firm handled it, and what you think about the firm’s response. How could it have been improved?
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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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