Think of a company that has provided great customer service to you recently. What did they do?

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Think of a company that has provided great customer service to you recently. What did they do? How did they go beyond what you expected? What do companies have to do to get employees to deliver such service?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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