Question: Think about two contrasting products: one with which you are involved (e.g., a hobby, cars) and one you dont think about much when you purchase

Think about two contrasting products: one with which you are involved (e.g., a hobby, cars) and one you don’t think about much when you purchase it (e.g., toothpaste, milk). How would you go about building community about a brand in one of the latter categories if you were the marketing manager?

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