This case illustrates a company whose stable environment is becoming dynamic and chaotic. Covington’s market share is slipping fast due to new competitors and industry changes. Covington is at a crossroads, but its managers cannot agree on the best way to achieve growth
1. What strategy does each manager propose to achieve growth?
2. Using Exhibit, Four Approaches to Effectiveness Values, which emphasis does each manager have?
3. In your opinion, which approach should Covington take?