Question: This chapter suggests that consumers judge service quality along five key dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Which dimension is the most important to

This chapter suggests that consumers judge service quality along five key dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Which dimension is the most important to you when you judge the following services?
(a) A physician,
(b) Bank,
(c) Car rental,
(d) Dry cleaning?

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