Question: Through joint ventures with GM and VW, SAIC has gained access to new technology and to well-established car brands that appeal to buyers in China.
1. Why would SAIC form joint ventures with both GM and VW? Why would both GM and VW want to partner with SAIC?
2. Do you agree with SAIC’s decision to continue with the plan to launch a redesigned MG in Great Britain after acquiring the rival that had owned the MG name and factory? Explain your answer.
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1 SAIC benefits in a different way from the recognized brands and automotive expertise of each of ... View full answer
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