To be effective, a company's public relations efforts should be integrated with advertising efforts in the marketing mix and should be directed to achieving the same promotional goals. We do this by developing a public relations plan that works in tandem with your marketing plan. The public relations plans will include your public relations strategies that will give your company free publicity and other benefits. Do not forget proposing how you would evaluate effectiveness of implemented solutions.
Write a Complex Communication Plan. The Criteria is:
• Integration of course concepts
• Completeness of analysis
• Depth of research (+ format and appropriate work with sources)
• Logical conclusions and recommendations and level of their elaboration