This some marketing question, i need some help please help me.

68. The is the combination of advertising, personal selling, sales promotion, social media, and public relations that is used to reach a target market and fulll an organization's overall goals. a. product mix b. retailing mix c. distribution mix (1. promotional mix 69. Which of the following is a characteristic of the elements of a promotional mix? a. All elements of the promotional mix entail direct, one-way communication. b. Managerial emphasis is the minimum for the most important element in the promotional mix. c. The most important promotional element receives the least funding in the promotional mix. (1. Data inuences how marketers distribute funding among the various elements of the promotional mix. 70. To increase its revenue, Sky Airlines, an airline company, decides to promote well-known companies in its in-ight magazine. These companies would pay a xed price to Sky Airlines to print their promotional messages in the in-ight magazine. In the context of the promotional mix, the in-flight magazine is being used for a. direct selling b. public relations c. personal selling (1. advertising 71. The objective of public relations is: a. to create the promotional mix for an organization. b. to educate the public about a company's goals and objectives. c. to receive direct feedback from customers. (1. to facilitate consumer empowerment. 72. King's Crown, a beverage company, launches a new energy drink. It sponsors a marathon in the city as part of its promotional strategy. Moreover, it issues a press release about the sponsorship and persuades media reporters of different newspapers to print it. King's Crown is generating _. a. marketing mix b. loyalty c. sales response d. publicity 73. Which of the following statements is true of sales promotions? a. It is a long-run tool used by marketers. b. It complements advertising by yielding faster sales responses. c. It is allotted less marketing money than advertising. (1. It uses personal selling, advertising, and public relations. 74. As a product reaches the growth stage of its life cycle, . a. sales promotion can be reduced b. advertising and public relations play no role in the promotional mix c. early trial of the product is encouraged 74. As a product reaches the growth stage of its life cycle, . a. sales promotion can be reduced b. advertising and public relations play no role in the promotional mix c. early trial of the product is encouraged d. mass advertising is used rather than target marketing 75. Sabrina owns a cosmetics company. Her company has recently developed a range of beachwear make-up products. When the marketing department creates an ad depicting models on pristine Caribbean beaches, she rejects the ad because she feels that it draws more attention to the beaches rather than the make-up. In the context of the communication process, the beaches in the given ad are an example of a. reception b. a channel c. noise d. a primacy effect 76. Nathan is a dance teacher. He has a tendency to raise one eyebrow when a student makes an error in his or her routine. His students are aware of this quirk and know when it is their one to correct their movements. In the context of the communication process, Nathan's facial expressions are an example of a. persuasion b. decoding c. a channel d. a recency effect 77. Megan owns a popular cafe. Although the cafe has many loyal customers who love the coffee and sandwiches, Megan frequently advertises in the local newspapers and on the radio. This is an example of a. informative promotion b. relationship promotion c. reminder promotion (1. persuasive promotion 78. Ribena Automobiles launched an electric car called Gupard a few months ago. The initial launch created quite a buzz in the market because of the new technology used in the car. Later, to boost sales and make people choose Gupard over other cars, the company aired an ad promoting it as "the car for people who care." In the given scenario, the promotion strategy used by Ribena Automobiles is an example of a. persuasive promotion b. relationship promotion c. informative promotion (1. reminder promotion Indicate whether the statement is true or false. 79. A social media plan should be monitored after it has been implemented because social media campaigns can be uid. a. True b. False 80. Which of the following statements is true of advertising in social media? a. Social media are an unpaid form of marketing. b. The effectiveness of social media can be easily measured. c. Social media mostly focus on deepening relationships with customers. d. Marketers believe that social media are not a worthwhile investment. 81. Buzz, a social media metric, is based on: a. the number of comments, ratings, social bookmarks, subscriptions, page views, uploads, downloads, embeds, retweets, Facebook posts, pins, and time spent with social media platform. b. posts and impressions, by social channel, by stage in the purchase channel, by season, and by time of day. c. the number of "likes," fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. d. media mentions, inuences of bloggers reached, inuences of customers reached, and second-degree reach based on social graphs. 82. 100 Miles is a community Web site where users can share their travel-related videos with other users. They can also like the videos shared by other users. The visibility of a video depends on the number of "likes" it gets. In the given scenario, 100 Miles is most likely a a. rnicroblog b. review site c. social news site 83. Emma is a professional jewelry designer. Sometimes, she hosts giveaways on social networking Web sites that allows people to post only 256-character-long posts. In this scenario, the social networking Web site that Emma uses is most likely a _. a. microblog b. social news site c. media sharing site (1. mommy blog 84. Ramona is a food enthusiast and an avid blogger. She often travels to different parts of the country to discover exotic foods and writes about them in her food blog. She also loves to share her discoveries with other food enthusiasts. Ramona's blog is an example of a . a. noncorporate blog b. podcast blog c. microblog (1. professional blog 85. Marina, a professional blogger, freelances for a hobby store. She regularly posts product reviews for the store. She also liaises with the marketing team to promote the store's latest products. Marina's blog is an example of a a. group blog b. microblog c. corporate blog d. journal biog