To ensure a good session, a company selects focus group members from a list of articulate participants

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To ensure a good session, a company selects focus group members from a list of articulate participants instead of conducting random sampling. The client did not inquire about sample selection when it accepted the proposal. Is this ethical?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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