Today's consumer is more value-conscious. How could a retail home improvement centre sell the same products but

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Today's consumer is more value-conscious. How could a retail home improvement centre sell the same products but still offer the consumer greater perceived value? What specific things could the retailer do?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:04 AM

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Today's consumer is more value-conscious. How could a retail home improvement centre sell the same products but

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