Consider Porters value chain and the holistic marketing orientation model. What implications do they have for marketing

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Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:24 AM

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Consider Porters value chain and the holistic marketing orientation model. What implications do they have for marketing

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Michael Porters value chain is a tool for identifying ways to create more customer value This value ...View the full answer

Marketing management

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